Frankfurt Bookfair 2015

The Frankfurt Book Fair is the international publishing industry’s biggest trade fair – with 7,100 exhibitors from more than 100 countries, around 270,000 visitors, over 4,000 events and around 9,300 accredited journalists in attendance. “As The Guest of Honor of Frankfurt Book Fair 2015, Indonesia aims to demonstrate its imagination and to tell its stories through works of literature as a part of its dialogue with the greater global community.”- islandofimagination.com

We integrate projection mapping with lighting design to create a unifying atmosphere at Indonesia’s pavilion. The projection mapping’s role was to create different ambients and moods at the entirety of the scenes happening at the book fair, from imaginative, relaxing, to lively. Following through on the concept of “17,000 Islands of Imagination”, the atmosphere we create fosters the audience’s immersive experience as they learn of Indonesia’s rich cultural and literary landscape.